The Dua Brand as a company started in 2016 with a simple vision of trying to bring super expensive and niche fragrances to the masses by imitating and replicating them. Our objective was to create near inspirations of classic scents with a bit of twist based on 1 to 1 ingredients matches. This was the idea that the company started within 2016, and it’s been our vision ever since. As we grow and learn the art of perfumery, we wanted to get more into originals, which we’ve started recently with an exponentially well-received response worldwide.

Our perfumes are made with natural oils that last longer, and each of these perfumes goes through a rigorous quality check by our team that includes CEO & founder, Mahsam Raza, who was trained in Dubai and is now back to the United States, doing what he does best. In addition, all our raw materials are procured through certified vendors and processed under the supervision of IFRA certified chemists before being imported into the US.

Aside from pioneering this business model, the Dua Brand has also led the Hybrid, Tribrid, and Qudrid model. These models consist of us taking two or three existing fragrances and keynotes from each to create something new, which is still similar to the fragrances we are hybridizing but still adding a unique touch to each scent.

With its current business model, Dua has grown exponentially, giving us valuable industry expertise of 6+ years, and will continue to do so if we go forward with the same practices. However, we now want to mix things up and go out of the box, from spreading out to various other products to getting deeper into the cosmetics industry. This includes creative, and niche fragrances under their own brand names, and spa-grade naturally made skincare products for men and women – a task we’re already working on with international grade labs.

After fragrances, we want to penetrate the skincare market to produce grooming and cleansing products without heavy price tags. And that’s just the tip of the iceberg. We’re also getting into the gaming industry and developing a unique fragrance app. Aside from that, we’re working on our own production media house to produce shows or movies to target Netflix and Amazon.

Our plans are to scale Dua and launch three more company divisions, two of which will be under perfumery alongside a celebrity with 1.4 million followers worldwide, who will be, the creative director for the brand. And all this isn’t for naught as we believe in giving back, which means 5% of our profit is donated to charity. We’re even looking to launch our charity foundation to contribute a profit percentage from all our companies. This foundation will focus on educating, feeding, and housing orphans and will be our way to give back to the world.

Our aim is that whatever industry we get into, we want to make it better by doing better. We want to be more creative with our production and marketing and grow enough to build a legacy for the future in the long run.